The biggest issues that companies are facing is consent. Consent now requires “clear affirmative action”. Saying that, what will be the business value when companies process is largely dependant of customer data? See below in this article how you can manage compliance in B2C first, then in B2B.

The GDPR is shaking up IT budgets and reflections of all companies dealing with the personal data of European citizens. Consequently, marketing around the GDPR suggests that becoming compliant is an important obstacle, expensive and delicate. Wrong! at least not systematically...