We want companies take control of their CRM. Our mission is to make Salesforce performance & security higher by acting on data & metadata with help to management.
GDPR & email marketing (B2C & B2B)
The biggest issues that companies are facing is consent. Consent now requires “clear affirmative action”. Saying that, what will be the business value when companies process is largely dependant of customer data? See below in this article how you can manage compliance in B2C first, then in B2B.
How Salesforce & Bluefactory help to become GDPR compliant ?
Understanding the GDPR is the start point before any compliance process. But, to roughly summarize, three terms to have in mind prevail in the new regulation: Security, confidentiality and responsibility. See how we can help you with GDPR compliance...
A third of CIOs do not measure ROI
According to Information Systems Audit and Control Association (ISACA) survey, 32% of companies that implement cloud initiatives do not calculate a return on investment. That's 10% more than in 2014, according to a similar survey. Why so many companies do not calculate its ROI?
GDPR : estimate your budget & avoid scams
The GDPR is shaking up IT budgets and reflections of all companies dealing with the personal data of European citizens. Consequently, marketing around the GDPR suggests that becoming compliant is an important obstacle, expensive and delicate. Wrong! at least not systematically...