Bluefactory blog - Business

Dreamforce 2018: Highlights

The 16th Annual Salesforce Conference was again rich in learnings & news: From Marc Benioff's keynote to Mulesoft, Customer 360, through Quip Slides... All you should know is here...

Business

Salesforce User Adoption: The KPI leading all others

Resistance to change is a human psyche. It’s a well known issue in every innovative project, but not an insurmountable one. See Why User Adoption is as important as tricky...

Administrators

OAuth + Salesforce: How it works?

Salesforce uses the OAuth protocol to allow users of applications to securely access to data and metadata without having to reveal your password.

GDPR

GDPR & email marketing (B2C & B2B)

The biggest issues that companies are facing is consent. Consent now requires “clear affirmative action”. Saying that, what will be the business value when companies process is largely dependant of customer data? See below in this article how you can manage compliance in B2C first, then in B2B.

GDPR

How Salesforce & Bluefactory help to become GDPR compliant ?

Understanding the GDPR is the start point before any compliance process. But, to roughly summarize, three terms to have in mind prevail in the new regulation: Security, confidentiality and responsibility. See how we can help you with GDPR compliance...

Salesforce World

Salesforce Freelance Consultant : 5 steps to get started

Salesforce is based on a network : consulting partners and freelancers. Freelance partners most often consist in a single consultant working for himself. It is not always easy to dare become independent. This is why we have selected for you 5 steps and some risks to have in mind.

Business

A third of CIOs do not measure ROI

According to Information Systems Audit and Control Association (ISACA) survey, 32% of companies that implement cloud initiatives do not calculate a return on investment. That's 10% more than in 2014, according to a similar survey. Why so many companies do not calculate its ROI?

Salesforce World

8 criteria for choosing your Salesforce consulting partner

Salesforce is a SaaS solution. However, its products need to be tailored to your needs. And this is the role of Salesforce partners. How to choose the ideal partner ? We provide 8 recommendations to not forget...

GDPR

GDPR : estimate your budget & avoid scams

The GDPR is shaking up IT budgets and reflections of all companies dealing with the personal data of European citizens. Consequently, marketing around the GDPR suggests that becoming compliant is an important obstacle, expensive and delicate. Wrong! at least not systematically...